Philosophy
Korean beauty culture favours prevention over correction. Routines are built in thin layers, each one light, so the skin is cared for steadily rather than treated in bursts.
Rituals
01
Layering
Cleanse, tone, essence, serum and cream, each applied thinly and patted in.
02
Double cleansing
An oil cleanser lifts sunscreen and makeup before a gentle water-based wash.
03
Daily sun care
Sunscreen is treated as the final, non-negotiable step every morning.
Key ingredients
- Rice water
- Ginseng
- Centella asiatica
- Green tea
- Camellia
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